We all have our favorite beauty and skin care products. For years, I swore by Neutrogena face wash as it was the only thing that would prevent breakouts…never again. I would also take trips to Ulta and Sephora and buy whatever the “next best thing” was. Too bad I didn’t know what I was actually putting on my skin…
I tried to use products that contained “organic” or “natural” ingredients, thinking I was making a better decision, but in reality I wasn’t. The terms “organic” and “natural” actually do not have legal definitions in the cosmetic industry. This means that a company can say a product is organic, when, in reality, there aren’t any certified organic ingredients in it. I’ll pause and let that sink in for a moment. Does this make you question any other terms the beauty industry uses? Hypoallergenic, natural, green, eco-friendly, doctor-approved… all mean nothing.
Right now, stop reading this, head to your bathroom, and pick up a skin care product, can you pronounce the ingredients?
Most of the ingredients in these skin care and makeup products currently in our bathrooms and makeup bags contain chemicals that can cause cancer, reproductive harm, hormone imbalances, allergic reactions, and kidney and liver defects to name a few. At the current moment, there are only a few chemicals that are banned in the United States and it’s up to the cosmetic companies to make their own decisions about what they do and do not want to put in their beauty products.
At Beautycounter, each potential ingredient’s safety is researched to be sure that the safest products are being made. There is a five-step ingredient selection process that starts with banning intentionally. That’s why we have our “Never List” of more than 1,500 questionable chemicals we will never use. We also conduct safety assessments of every single ingredient that we consider including in our products. Doesn’t that sound a lot better?
Why am I so passionate about this? Because up until last year, I was blissfully unaware. I would buy any and all makeup, never looking at the ingredient list. I would slather it all over my face, only caring about how I looked. You know what happened to me in the end? I ended up with horrible migraines….and that’s nothing compared to what others deal with. Have you seen that viral Facebook post of the teenager that used a sheet face mask from Target? Her face was red, swollen, and nearly burnt by the chemicals in it. This post started a chain reaction of others sharing their stories of this mask and other products that led them to have the same reactions. How scary is that?
I once used a face exfoliator with “natural apricot” in it. I thought I was doing myself a favor – it smelled good, exfoliated my face [within an inch of its life], and left my skin looking polished. You know what happened the very next day? I woke up and my face was raw, red, and hurt to the touch. I couldn't throw it in the trash quick enough.
This leads me right back to my point - if you use just one product on your child and it contains a chemical that causes some harm, you’re using this product day-in and day-out; do you really want them having that much exposure to it and the possible side effects?
The personal care industry isn’t regulated. The United States hasn’t passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. That’s why Beautycounter is starting a revolution. Make the switch to cleaner beauty and your body will thank you for it. I’m here to spread the mission of safer beauty because this is so near and dear to my heart. I’m so thankful for the people that have made the switch and joined this revolution with me.